Tēnā koutou Katoa
Nau Mai, Piki Mai, Haere Mai
Welcome to Toi Iho – 2022
Toi Iho is the registered and globally recognised trademark of quality and authenticity of Māori art and artists. It is acknowledged as an exceptional cultural initiative by and for Indigenous NZ Māori by WIPO, the World Intellectual Property Organization, in Geneva.
Toi Iho accredited artists are established, experienced Māori artists who have high-quality creative expressions and whose practice epitomises the best of Māori culture.
Toi Iho distinguishes the work of Māori from others in the market place. It seeks to protect Māori art from misappropriation and copy cat non-Māori. The aim is that Toi Iho artists will display the Mark on their work as Māori-Made and retailers will promote the trademark and Māori artists.
The works of each new applicant is assessed by leaders in the art form so that high-quality is assured and maintained.
The Toi Iho Charitable Trust is the legal entity established to care for and manage Toi Iho on behalf of Māori and approve Toi Iho creative works as genuinely Māori Made.